Lexical-semantic and functional analysis of advertising text
نویسندگان
چکیده
منابع مشابه
Manipulation in advertising text: lexical and semantic aspect
The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...
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ژورنال
عنوان ژورنال: Eurasian Journal of Philology: Science and Education
سال: 2019
ISSN: 1563-0323,2618-0782
DOI: 10.26577/ejph.2020.v180.i4.ph3